BMW Teams with Jamie Foxx for Some Rip-Roarin’ Radio Laughs
In a time when many of their competitors are focusing on Internet campaigns, BMW is sticking with a classic radio partnership to get the word out about their luxury cars. Fans of Woodside luxury cars will now be able to get an extra dose of automotive entertainment when they tune into the FoxxHole Channel on Sirius (106) or XM (149) Satellite Radio. BMW announced their partnership with Jamie Foxx’s FoxxHole Satellite Radio Channel this past June.
As the Official Automotive Partner to The FoxxHole, BMW will be presenting a Joy of Comedy showcase, and the company will be integrated into the comedy shows content by live interviews with BMW experts and other on-air mentions. BMW fans may also be able to get in on the action during the 18 city live broadcast tour of Jamie Foxx’s Radio Show. Check to see if your local BMW Woodside dealer is on the schedule.
BMW Woodside dealers note that the scheduled live broadcast tour and Joy of Comedy showcase will tie in nicely to BMW’s recently launched “Expression of Joy” campaign for the Z4 Roadster.
The deal, brokered by Atlanta-based Matlock Advertising and Public Relations, BMW of North America’s African American Agency of Record, has been met with great expectations on both sides. Marcus King, Executive Producer of The FoxxHole stated, “We are pleased to welcome BMW to our family of sponsors… We look forward to working with the company and helping the BMW brand resonate with multicultural consumers through both our media platform and numerous key events.”
Jack Pitney, Vice President, Marketing and Product Strategy, BMW of North America shares King’s excitement, “We are pleased to partner with Jamie Foxx’s FoxxHole Satellite Radio to spread the joy that comedy brings… FoxxHole radio has an influential audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars. “
The partnership brings a great opportunity for BMW Woodside dealers to work with The FoxxHole program to interact with listeners “where they live, work, and play” to bring them important information regarding their Woodside luxury cars while expanding and diversifying BMW’s consumer base.
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