5 Series Helping BMW Boost Profits in 2010
We know 2009 was tough financially on just about anybody. Nearly every news talk show on TV and/or radio had something to say about the incredible downturn of the economy, and how planet Earth was headed for some sort of worldwide sequel to the Great Depression. Forecasts were apocalyptic. Citizens were despondent. It was like that movie “2012,” except instead of natural disasters ruining everyone’s lives, it was the economy doing all the damage.
But come on. Is it really ever as bad as the news paints it? How many times have we seen stories like, “Is your toothpaste giving you cancer? More at 10”? Yes, businesses across the world suffered, but we’re on the upswing now. There are things to look forward to. And if you’re BMW, you’re thanking your lucky stars that in places like San Carlos, 5 Series inventories are helping your company pull in reasonable profits and keeping the shareholders happy.
It’s the demand in Germany and the United States for the very popular 5 Series that’s allowing BMW to predict sharp, steady increases in profit for 2010. The company lost $365 million last year but seems to be rebounding well in the first quarter of this new calendar, where stocks have risen 2.3% already since January 1.
What makes the 5 Series so popular is its similarities to the more expensive 7 Series, yet made available for a considerably lower price. About 70% of the parts used in the 7 Series are also used in the 5 Series, which is what has made all the recent deliveries of the vehicle worldwide go so successfully. In fact, in searching for a great BMW dealership, Palo Alto patrons need not look much farther than Peter Pan BMW. They, like every other Beamer lot in the country, have the 5 Series cars on display. Go check them out for yourself. See what all the fuss is about.
With cars like the 5 Series GT Crossover, BMW clearly is back on the way up from the gloom, which, as we’re seeing more and more in today’s world, isn’t as gloomy as it was a year ago. There’s no need to panic, folks. Things are starting to stabilize, and BMW plans on keeping itself the most recognizable luxury car brand in the world. Not even a “2012”-style natural disaster could keep them from that.
